Meetings, incentives, conferences and exhibitions (or MICE) drive global commerce. A well-planned event inspires manpower, strengthens brand, enhances customer relations, tightens networks and throws wide the doors of the commercial horizon.
For ultimate impact, however, the clever conference must deliver enlightenment in the meeting room and enthrallment out of it. It must send its delegates away enthused both by what they’ve learned and by whom they’ve met. And this calls not only for prime content, but also for a perfect venue, intuitive organisation, faultless technological support AND some exhilarating social experiences.